Investigating 'Persuasive Strategies' in Business English
نویسندگان
چکیده
منابع مشابه
A Critical Analysis of Financial Fraud Spam in English in Terms of Persuasive Strategies: Personalization, Presupposition, and Lexical Choices
The term ‘spam’ addresses unsolicited emails sent in bulk; therefore, the term‘financial fraud spam’ refers to unwanted bulk emails in which different tricks and techniques areemployed to swindle money from the recipients. Estimates show that more than 80% of worldwideemail traffic in 2011 was spam. It should be noted that while the number of daily spam emails in2002 was 2.4 billion, this numbe...
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Social software (SSW), nowadays increasingly widespread, has excellent potential for use as persuasive technology. What differentiates it from many other persuasive technology platforms is that it is inherently collective, making group dynamics a powerful factor in any SSW context of persuasion. Based on the psychology of groups, persuasion, and cross-cultural theory, we discuss affiliation, ac...
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Recommender systems provide suggestions for products, services, or information that match users’ interests and/or needs. However, not all recommendations persuade users to select or use the recommended item. The Elaboration Likelihood Model (ELM) suggests that individuals with low motivation or ability to process the information provided with a recommended item could eventually get persuaded to...
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مفهوم هنجار برای اولین بار توسط دانشمندی به نام گیدون توری در اواخر دهه 70 مطرح شد. هنجارها توسط محققان مختلفی طبقه بندی شده اند؛ نوع هنجاری که در این تحقیق مورد بحث است "هنجار انتظارات" است. مطالعات ترجمه یک رشته ی نوپا و مستقل است که هنوز به رشد کامل خود نرسیده و بسیاری از شاخه های آن نیاز به پژوهش دارند. یکی ازاین حوزه ها که نیاز به پژوهش دارند، هنجارهای ترجمه هستند به ویژه هنجارهای انتظارات...
Tailoring Persuasive Strategies in E-Commerce
E-commerce persuasive strategies are more effective when they are personalized. Using a sample size of 251 Amazon shoppers, we studied the effect of the persuasive strategies of the PSD framework on e-commerce customers based on 1) if they often review or rate products after purchase and 2) how long they have been customers of Amazon. Results of our analysis show that for the customers who ofte...
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ژورنال
عنوان ژورنال: Journal of Education College Wasit University
سال: 2018
ISSN: 2518-5586,1994-4217
DOI: 10.31185/eduj.vol1.iss22.235